About IfShe

Because jewellery should feel as genuine as the memories it celebrates.

Our Story

IfShe began in October 2013 with a single conviction: everyone deserves beautifully made, deeply personal jewellery without luxury mark-ups. What started as a small atelier has grown into a global community—yet our commitment to honesty, accessibility, and craftsmanship has never wavered.

From Our Workshop, Right to Your Door

Every piece is made to order in our own workshop in Guangzhou, China, and we deliver across New Zealand with tracking on every order. Our sister stores serve the US, UK, Europe, Australia, and Canada.

Craftsmanship You Can Trust

Every necklace, ring, and bracelet is cut, set, and polished in-house under strict quality controls. By overseeing our own production, we guarantee consistent materials, ethical sourcing, and fair pricing—no middlemen, no surprises.

60-Day Quality Guarantee

We want you to love your jewellery at first sight—and every day after. If a piece arrives faulty or we got something wrong, tell us within 60 days and we will replace or refund it and cover the shipping. What else can be returned depends on whether the piece was personalised; our return and exchange policy sets it out.

Safe, Simple Checkout

Shop confidently knowing every order is protected by industry-leading fraud prevention, encrypted payment processing, and clear return and exchange terms, including free return and replacement shipping for quality problems.

Our Promise to You

• Personal Connection: Crafted-to-order engravings, birthstones, and photos turn jewellery into heirlooms.
• Fair Pricing: Our direct-to-you model keeps costs honest, never inflated.
• Lifetime Care: Complimentary cleaning tips, resizing advice, and responsive customer service—always real humans, never bots.

Join the thousands of customers who trust IfShe to mark life’s milestones with meaning. We’re honoured to craft jewellery that tells your story—and grateful for the chance to earn your trust, piece by piece.

Contact Us